Assessing Readiness:
Evaluate the readiness of your company by having a solid sales and co-selling process and scalability plans.
Have a solid understanding of the product's value proposition and target market.
Joining the APN
Formally enroll in the AWS Partner Network, select the Software path, and complete the Foundation Technical Review (FTR).
Confirm enrollment by paying the enrollment fee ($2,500)
Software sellers must first join the AWS Partner Network (APN) to be eligible for the ISV Accelerate program.
Collaboration Process:
Enable sales teams to collaborate effectively with AWS:
Share leads and prospects who are already using AWS services like Redshift.
Align sales strategies with AWS solutions and customer needs.
Encourage joint marketing efforts:
Co-create marketing materials and campaigns that highlight the software's value within the AWS ecosystem.
Leverage AWS's broad customer base to increase exposure.
Get listed on the AWS Partner Solutions Finder.
ISV Accelerate Application and Evaluation:
Complete your FTR and have General Availability of at least one (1) product
Create an AWS Partner Business Plan by emphasizing the value the software brings to AWS customers, focusing on innovation and differentiation
Complete an executive business review with your Partner Development Manager
Review the complete requirements of ISV Accelerate
Listing on AWS Marketplace:
Software sellers should list their products on the AWS Marketplace:
Enable customers with Enterprise Discount Programs to utilize their allocated budgets through the Marketplace.
Leverage the Marketplace's visibility to reach a wider customer base.
List your product for sale on the AWS Marketplace. Build the integration yourself or consider using an integration service provider such as Snip io.
Ongoing Engagement:
Regularly engage with AWS technical and business teams to explore new collaboration opportunities.
Attend APN and ISV Accelerate events to network and learn from other partners.
Continuously innovate and improve the product's alignment with AWS services and customer needs.
Scaling and Growth:
Leverage the resources, technical support, and exposure gained through the partnership to accelerate business growth.
Use customer feedback and insights from the partnership to enhance the product's features and capabilities.
Focus on building strong relationships with AWS and customers to establish long-term success.